Wix Workshop - Driving Traffic & Converting Leads

February 15, 2024 12:00 PM - 1:30 PM (EST)

Description

The Virginia Black Chamber of Commerce, in partnership with Benjamin Alba from Wix, is set to host an enriching and interactive event titled 'Generating Traffic and Converting Leads.' This event will equip businesses with essential knowledge and tools to increase website traffic and optimize conversions.

Benjamin Alba will guide attendees through various digital marketing channels, offering effective strategies for social media marketing, SEO, and paid advertising. He will also highlight leveraging email marketing as a critical means of driving website traffic.

The workshop will delve into lead generation strategies, emphasizing the importance of building an email subscriber list and implementing enticing lead magnets and incentives. Participants will gain insights into utilizing targeted landing pages for successful lead capture.

In the section on conversion optimization, attendees will learn about the sales funnel, identifying key conversion points, and the significance of A/B testing to optimize website elements for higher conversions. The necessity of having a clear and compelling call to action will also be underscored.

Participants will then be able to create personalized action plans for their businesses, equipped with various resources and tools to support their ongoing digital marketing efforts.

The event will wrap up with a final Q&A session to address any lingering questions, followed by closing remarks. Participants will be thanked for their involvement and encouraged to continue learning and applying the strategies discussed.

We anticipate the workshop will be a great success, providing valuable insights for businesses looking to boost their online presence and conversion rates.