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Closing the Sale
July 13, 2026 10:00 AM - 12:00 PM
(EDT)
Description
Closing the deal rarely happens by accident but by design! If your sales process isn't clearly mapped, you're leaving money on the table.
SBSD, in collaboration with the Richmond Office of Minority Business Development and Focus Business Development, Inc have come together to help you close more sales
In this high-impact session, Patrick Carroll walks you through how to engineer your sales process to close more deals with greater consistency and control. Utilizing a systematic selling system will help map and manage your sales process from first conversation to final decision.
Join us and learn how to:
Identify the key milestones in your sales cycle that drive movement toward a close
Map and manage your sales process from first conversation to final decision with a sales methodology
Uncover where deals get stuck—and how to fix the gaps
Align your closing techniques with a buyer-focused process that builds trust and urgency
You’ll leave with a clearer map, sharper tools, and a more confident approach to closing the sale.
About the Presenter:
Patrick Carroll is the President of Focus Business Development, an award-winning Sandler firm based in Richmond, VA, with a 25-year legacy of excellence. With over 16 years of experience with Sandler, Patrick partners with visionary leaders and organizations dedicated to driving sustainable business growth. As a seasoned Sales Professional, Trainer, Coach, and Speaker, Patrick specializes in Sales, Service, Management, and Leadership Development.
Before fully immersing himself in Sandler, Patrick gained frontline experience in retail sales and service across industries, including commercial landscaping, retail, and entertainment.
