Marketing & Branding
Shanel is a social media marketing pro and small business cheerleader. She is passionate about helping black and women-owned business grow by leveraging the power of social media. She works with organizations to help create a consistent, engaging online presence with careful attention to your brand's voice and personality, I’ll develop strategies and techniques to help you develop a strong foundation during your start-up and provide ongoing support as you grow and add-on new services.
Imagine this: Your professional services are in demand, your messaging resonates with a new wave of high-value clients, and your marketing team is executing with precision—driving quality leads while staying aligned with your vision.
This isn’t just a dream. With the right strategy and expert guidance, it’s your next reality.
As a Strategic Marketing Advisor and Fractional CMO, I partner with visionary CEOs and marketing directors of mid-sized service-based organizations. My expertise lies in helping you fine-tune your messaging, attract a new audience of dream clients, and leverage social media to generate leads that go beyond word-of-mouth referrals.
Here's what sets us apart:
Our approach is rooted in alignment—connecting your CEO’s vision with your marketing team’s execution while keeping messaging authentic and impactful. With frameworks like our SAVVY Framework and Local Superstar Strategy, I guide your organization in building authority, expanding visibility, and creating an online presence that attracts clients who value your services at the highest level.
From developing visionary strategies to guiding tactical execution, I help you and your team:
💥 Articulate and refine your online brand messaging to resonate with high-value audiences.
💥 Build a strategic social media roadmap that drives engagement and leads.
💥 Elevate your local presence through targeted partnerships and community visibility.
With a background that spans leading a full-service social media marketing agency and coaching service providers to surpass revenue ceilings, I’ve transformed bottlenecks into breakthroughs for countless organizations. My V.I.B.E. Methodology and proven advisory techniques have been recognized for helping clients amplify their online visibility, positioning them as leaders in their industries.
If you’re a service-based organization ready to:
✅ Align your CEO’s vision with your marketing team’s execution.
✅ Transition from relying on referrals to generating consistent, high-quality leads.
✅ Build a powerful, authentic online presence that stands out
Then let’s connect and amplify your firm's voice, personality, and online presence, while boosting your bottom line.
👉🏽Book a call at meetwithshanel.com
🏆 Recognized as a certified Small, Woman, and Minority-Owned Business in the Commonwealth of Virginia, By Black Certification by U.S. Black Chambers, Small Business Phenom Award by the Virginia Black Business Chamber.
Proud member of The BOW Collective, Virginia Black Business Chamber Ambassador, Meta Business Leader, and ForbesBLK member.
Veteran Owned : No
Mogul Membership