The VTC Marketing Leverage Program provides matching grant funds to help Virginia tourism partners collaborate on marketing initiatives that drive visitation and economic impact. Eligible businesses and organizations can team up to create joint campaigns that promote Virginia as a vibrant travel destination. Award tiers offer up to $20,000–$30,000 in funding, depending on the required match. This program is ideal for tourism‑focused businesses looking to expand their reach, strengthen partnerships, and attract more visitors to their region. Click here to learn more.

For information and questions, email VTCMLPGrant@virginia.org.