(VTC) Microbusiness Marketing Leverage Program

Max Award: $5,000 

  • Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism to Virginia.
  • Marketing Focus: Small business and shoulder season (September to May) marketing.
  • Who is eligible: Small tourism-related business with 20 or fewer full-time equivalentemployeesincluding boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation.
  • Additional eligibility: Chambers of Commerce, NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan. If the Chamber, Main Street, or organization is an officially designated DMO appearing on this list www.vatc.org/dmolist then they may only apply in the VTC Vacation Starts with VA DMO MMLP Co-Op program.

Click here to learn more.

* It is strongly recommended to read the Terms & Conditions before beginning the application.

Application Deadline is July 24th, 2025. Apply Now!

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