LinkedIn Two-Part Series: Power Move #1

Description

How to Position Your Business to Attract More of the Right Customers. Shift your LinkedIn presence from “about us” messaging to customer-focused positioning that shows prospects why they should choose you. Today’s buyers often research you and your business before they ever respond, call, or schedule a meeting. Your LinkedIn presence needs to quickly communicate who you help, the problems you solve, and the value you provide. 

What You Will Learn: How to position yourself around the problems your customers need solved; How to create a compelling, value-driven LinkedIn headline and summary; How to use testimonials, case studies, and endorsements to build credibility; How to connect your messaging to your ideal customers’ needs and pain points; and How to make your LinkedIn profile and outreach more relevant to potential buyers. 

You will leave with a clear LinkedIn positioning strategy designed to help you stand out, build credibility, and attract more of the right prospects. Facilitated By: Thomas Ellis Sales Coach & Founder, B.U.D. Sales System